What makes videos so persuasive compared to other forms of content is that human brains rely on emotional input when making decisions. There’s no better way to express and convey emotions than through a video.

A video caters to the visual and auditory systems of the brain, making it pick up on body language and facial expressions, as well as taking cues from the visuals and music in the video. This creates an emotional bond that influences the actions and choices a person makes during – and after – watching the video.

Studies have shown that over 80% of people are more likely to purchase products after watching videos about them.

Being able to see a person in front of you and hear them connects you to that person on a human level. This is the foundation on which trust is built. A video allows you to truly connect with viewers and reinforce the message you are spreading with information, phrasing, and “eye contact” to clarify your intentions. A video allows people to see you, share your emotions, and establish a relationship with you.

Video can be the key to winning the Search Engine Optimization war. Search engines are on the hunt for signs your content engages the audience to determine if it should rank it highly or not. Nothing creates and boosts engagement levels quite like video.

Research has shown that having video on a webpage means that the page is 53x more likely to show up on the first page of Google search results. Even though this percentage changes all the time, the founding principle behind it is still the same; having a video makes the content more searchable.

Video pages work as powerful “indicators of relevance” to a search engine such as Google. This boosts the search ranking for the content. There is a range of benefits to great SEO including:

• Triple the number of natural inbound links
• Visitors spending twice as long on-site
• 200-300% more unique monthly site visits
• 41% higher click-through rates from search engine results

What’s so great about video content is that you have the option of posting it on sites like YouTube. Even though video content makes your website much more visible to search engines such as Google and Bing, not many businesses understand how they can take advantage of YouTube, which is the second-largest search engine in the world.

Your videos can be hosted directly through your website or have a home on YouTube depending on what you want out of marketing. If you host the video on YouTube then you can quickly improve brand visibility on search engines, but the traffic goes to YouTube and not your site. If you host the video on your website then you get all the traffic of course, but it can take longer to generate traffic and improve rankings.

Email marketing is still one of the best marketing tactics you can use. Marketers continue to rank email marketing as having the highest return on investment compared to other marketing strategies, with SEO coming in a close second.

What if there was a way to double – or even triple – the effectiveness of an email marketing campaign? This is what video content can do for you; it improves email-click through rates by up to 300%, ensuring you get the best possible ROI from an email campaign.